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CatAmmon
Israel
Energy
Field
No
Co-Founder Search
Investments
Seed
282
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Established
2024
Idea
Development
MVP
Go-To-Market
About Us
CatAmmon is a deep-tech start-up pioneering next-generation catalysts for the global ammonia–hydrogen economy.
Founded in 2024 and based on five years of academic research led by two professors, the company develops disruptive ceramic-based catalysts for both ammonia cracking and ammonia synthesis.
News
What's The Problem You Are Solving?
A few years ago, hydrogen was considered one of the biggest promises in the transition to clean energy. Hydrogen’s reaction with air produces only energy and water, and many believed it would become the backbone of a NetZero future. But its adoption stalled once it became clear that storing and transporting hydrogen is extremely complex and expensive. In Europe, hydrogen-based energy is still roughly 2–3 times more expensive than fossil fuels.
Today, the global energy sector increasingly converts hydrogen into liquid ammonia, ships it internationally, and cracks it back into hydrogen at the point of use. Ammonia is the most efficient hydrogen carrier: each molecule contains three hydrogen atoms, it is already the second most-produced chemical worldwide, and it relies on a well-established global supply chain and infrastructure.
The problem is that cracking ammonia back into hydrogen is highly energy-intensive and costly; at large scale it typically requires 700–800°C with today’s commercial catalysts. This makes cracking the single largest bottleneck in the hydrogen value chain.
CatAmmon solves this with a revolutionary low-temperature catalyst that cracks ammonia at just 350–400°C, reducing energy demand and cutting cracking costs by up to 50%. The catalyst is ceramic-based, low-cost, and scalable for mass manufacturing.
On the production side, ammonia synthesis still depends on the 100-year-old Haber–Bosch process, which requires extremely high pressures of 150 atmospheres (equivalent to the pressure at diving at a depth of ~1,500 meters). CatAmmon’s second catalyst produces ammonia at just 1.5 atmospheres, dramatically reducing both CapEx and OpEx and enabling affordable green ammonia production.
Together, these breakthroughs remove the major barriers holding hydrogen back, making it cheaper, cleaner, scalable, and bringing the world significantly closer to a hydrogen-based NetZero future.
What's The Solution?
CatAmmon’s flagship cracking catalyst operates at only 350–400°C with no use of rare metals, and reduces CapEx and OpEx by up to 50%, enabling low-cost, scalable hydrogen production from ammonia. In parallel, the company is developing a breakthrough near-atmospheric-pressure ammonia synthesis catalyst capable of reducing ammonia price by up to 55%, offering a cleaner, more efficient alternative to the century-old Haber–Bosch process.
Meet The Team
Our next three Steps
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Collaboration Opportunities
What We Would Tell Investors
Within its first year, CatAmmon raised $1.85 million from Net Zero Tech Ventures, backed by the IIA & TotalEnergies, and is executing multiple POCs with leading global partners, including a major materials manufacturer in Japan, an automotive company in Korea, engineering firm in Switzerland, and research institutes in Germany.
CatAmmon expects to begin commercial sales in 2027 and reach profitability in 2028. The company is now seeking an additional $2 million to support advanced pilots with strategic market players, scale production, and accelerate the development of its novel low-pressure ammonia synthesis catalyst.
Looking For
Reef Zalait
Director of Business Development
I’m Reef, a business development professional passionate about scaling deep-tech and climate technologies globally. I currently lead global business development at CatAmmon, where we’re pioneering next-generation catalysts for the global ammonia–hydrogen economy.
Previously at EY, I worked closely with founders and C-level teams, helping 30+ startups secure over $20M in non-dilutive funding from the Israel Innovation Authority and other sources, while shaping go-to-market, business plans and growth strategies.
I enjoy building partnerships, hearing new ideas and meeting new people. Always happy to connect.
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